Testing Plan

Testing Plan
- I have been testing my projects sense September 2009 when I first installed a sound response system at the Hunting House.

Identify My Audience
I have a variety of projects I have been working on which have been created for a wide range of different environment’s. This has made my target audience a wide variety of different people in different places When I VJ my target audience is a crowd who wants an entertaining atmosphere while I band or DJ plays. While my target audience for a project like Paid Vibrations could be in an interactive digital art gallery or even in a museum. When you set up interactive installations your target audience becomes everyone. For instance – if I created a interactive installation in a public space such as a side walk. So in summary my target audience is the general pubic, dj’s, vj’s, anyone interested in experimental video and human computer interaction and control and colorful moving art.
I am surrounding by music and have been working with bands and DJ’s in the area. All who are a great way to begin testing with my vj performances. I am also closely affiliated with the Hunting House Art Gallery in downtown Orono where I have already participated in several shows. I plan to continue to create work for the Hunting House’s openings.

Promotion Strategies
The Pool has given me many reviews and I have added dozens of projects to it. The only frustration I have with it is that I don’t feel people fully read over a project before they review it. That said as far as promotion goes people are looking at projects in the pool so I will continue to post to it. Adding a open call to the New Media website is a great idea as well. I have already promoted a lot on first class within certain folders whenever I have a gig or the Hunting House is having an opening. I have not seen too many direct responses from using first class as promotion – I never see anyone from class at any of my shows. I will probably however continue to use it to advertise as a lot of people do use it.
If I were to get a show at the planetarium on campus I would create flyers and put them all over campus advertising my show. I have already helped in the creation and distribution of Hunting House flyers whenever there is a show.
Contenting to apply, perform and attending video festivals, art gallery’s and live performances will be great places to network. This will be a valuable way to find new connections and collaborators.

Feedback
My feedback will be from word of mouth and oral communication. If you have something set up in an art gallery I would find it distracting from the piece to have a survey asking for feedback on it. I will have to judge feedback on peoples response after a show or showing and see if I am asked back or to do it again.